The fashions are the trends that have people to adopt a certain behavior, style or attitude, just because others are doing it. As more people adopt a particular trend , more and more people will also follow it. This effect of following fashions is part of society and influences how people make decisions in their lives.
There are many examples of fashions that exist today and that people follow after realizing that many other people also follow. Some examples are:
- Fashion. Use a certain style of clothing following the fashion.
- Music. Songs that go viral because many people listen to them and then influence others to listen to them as well.
- Social networks. If a growing number of people use a certain social network, more and more people will also use them.
- Subsistence allowance. If a diet seems to work, there will be many people interested in wanting to follow it too.
- Take decisions. If someone makes a decision and it appears to have been the right one, more people will follow that decision someone made first.
What exactly influences this fashion effect? People are influenced by social pressure and by the norms that are exerted within groups. When a group does something, not doing the same becomes difficult. This pressure can directly affect behavior, from what is used on a day-to-day basis, to the degree to be studied. The factors that most influence whether or not to follow the fashions will be the following factors.
Groupthink has a lot to do with following the fashions or not. As people follow a particular trend, more people are likely to adopt it as well. When it seems that everyone is doing something, you also want to do it in order to be within the collective.
Desire to do the right thing
People want to be right and everyone wants to be part of the winning team. What if I don’t do that and lose out? If something is acceptable for a social group, maybe it should also be for oneself, right? On this is based whether or not to follow the fashions.
Need to be part
The feeling of belonging is very important to anyone. Nobody wants to be alone or be left out. Following what others are doing is one way to ensure inclusion and social acceptance. This need to belong puts pressure on people to follow the norms and attitudes that others are taking. In this way they feel that they can be accepted by others and that they will be part of a specific social group.
Fashions are often ‘fleeting’. This means that in many cases, the faster a fashion starts, the faster it will end.
The other side of the coin
But fashions also have a negative and even dangerous part that should be known. The impact of following fads at first may seem harmless, like following a music fad, for example. But at other times, it can be quite dangerous. This occurs when certain trends begin to take hold and cause serious health problems or consequences. Some examples can be:
- People influenced by movements dangerous to health, such as the anti-vaccine movement.
- People influenced by sectarians or people who want to take advantage of them in some way.
- When people override their critical thinking just by following the masses.
Have you ever been carried away by following a specific fashion? It is necessary to always maintain critical thinking and be aware that the decisions that are made must be weighed by oneself and not by others.